Sallyann Parker Nichols is a pioneering investor and executive in the cannabis and hemp CBD markets. Following her investment in Bloom Farms, Sallyann joined the Company’s executive team and now serves as Bloom Farms’ President of Distribution and President of CBD, leading the Company’s recent nationwide entry into premium hemp-derived CBD products.  As head of distribution, she built and leads a proprietary, scalable, compliant platform to provide sales, retailer support, warehousing and fulfillment for the Company’s products and premium third-party brands.

Sallyann and her team manage key partnerships for Bloom Farms, including its role as exclusive launch partner for the Era device and ongoing relationship as one of Pax’s largest device and pod sellers. Bloom Farms announced a program to support continued diversity in the California cannabis industry by having 50% of its suppliers be women-owned or minority-operated businesses.

Prior to entering the cannabis industry, Sallyann was a highly successful entrepreneur in technology businesses including online education and healthcare technology and was a senior executive at a leading internet incubator. Sallyann holds a BA in International Relations and completed graduate studies in that field at USC.  She later received a Certificate in Creative Writing/Fiction from UCLA.

If you combine 2 parts Walter Cronkite, 1 part Hunter S. Thompson, 1 part Mr. Wizard and roll it into a joint with some high terpene plants, you’d get a pretty good idea of who David Heldreth is.

Heldreth’s work cultivating and educating patients with medical cannabis collectives led him to the Werc Shop and Jeffrey Raber, pioneers in cannabis analytical testing. Werc Shop and Raber were offering terpene and cannabinoid profiling services to growers around 2010. These early tests alerted Heldreth to the existence of terpenes, cannabidiol, the entourage effect and the numerous other compounds the plant created. Heldreth said the ability to test for terpenes allowed him to give patients a more reproducible experience and to identify what was helping them in these varieties. The knowledge of terpenes and ability to test for them also led Heldreth to develop his company Panacea Plant Sciences and patent formulas for cultivators to increase terpenes and potency in cannabis. He is now sharing the variety of medical, botanical, and economic data on terpenes he’s accumulated with the True Terpenes audience through his role as our marketing content manager in addition to trying to educate the masses on plant medicine.